Our SEO Adventure Update!

Take a trip with us down the rabbit hole of Search Engine Optimization.  We are trying to get more people to assist us with out needs assessment and in order to do so we are hoping to attract more people with the help of good SEO on our site.

ncl-needs-assessment-seoOk…so we did not have much luck generating any new traffic.  Our metrics looked pretty similar to what you would expect from a day to day view of our traffic.  It’s only been about a week so far so we can not be totally discouraged yet as Search Engine Optimization can take months to have an effect sometimes.  Some of the staff here decided to do a little more SEO homework and started taking some courses and visiting forums such as Warrior Forum.

The Warrior Forum actually has tons of content from people who have a lot of experience in the world of SEO and Internet Marketing.  We’ve been going over some great threads as well as perusing through the Warrior Special Offers (WSO) area.  We found a few WSO products on SEO and decided to make a small investment to see if the information could benefit our SEO campaign.  Honestly, a lot of what we found in the WSO products could not live up to the hype.  Most of the information was already available on the forum just by reading the threads.

Doing additional research I found an SEO professional by the name of Alex Becker.  He runs an SEO sight called Source Wave and gives away SEO training for free in video format.  I spent about 3 hours on his site and was blown away by the quality of his videos and the way he delivers his training.  Most of the video courses I had seen prior to visiting Source Wave were boring and not very informative.  The videos that Alex Becker released were actually interesting and entertaining.  Their was not a lot of fluff or rehashed information which was awesome!

I did some more research on Alex Becker and found that he had released SEO training material in the past.  While SEO Omega was released a little while back, I was not sure if it would be relevant today as SEO is constantly evolving.  I found he is releasing a new product called Source Phoenix early next month.  In this Source Phoenix review, I found the course will focus on SEO, and how people can make money with the new skills.  I’m primarily interested in just the first module which can supposedly take anyone from an SEO beginner to an expert.  While making money with the SEO skills would be a nice side benefit, we are really only interested in attracting more visitors to help us with our assessment here.  I’ll definitely be checking out Source Phoenix when it gets released in November though!  Will update after I have been through the course!

Our Adventures In SEO

As you can imagine, the National Center of Law does not get a lot of traffic from ordinary citizens.  We get a few hits each day from practicing attorneys and a lot of visits from law students asking if they can assist us in their spare time.  We appreciate all of the help that has been offered and were really looking for a way to gather more attention from those interested in helping us with our needs assessment.  As such today we are going to be talking about our upcoming Search Engine Optimization (SEO) campaign and strategies!

While nobody here at the National Center of Law specializes in SEO, we are quite capable of trying to figure things out.  During our research we stumbled across many different techniques including on page, and off page SEO, white hat and black hat SEO, link building, article writing, and even some Pay Per Click (PPC).  While we are a legit organization so we know that black hat SEO is not something we would ever partake in.  Reading about it, we learned about how it could hurt us down the line and give us major penalties with the search engines.

Penalties that search engines have put out include those from Panda and Penguin both released by Google.  When sites get hit with these penalties, it can take months and sometimes years for them to recover.  We are not some churn and burn type of site that would benefit from any type of tactic that could bring on a long term penalty.  As such, we decided to focus more on our on page content as well as building quality links to our site.

We hope that we will start to see an improvement in the near future by focusing on a more SEO optimized website.

How To Design High Quality Business Cards

Learn how to create stunning high quality business cards that will not cost a fortune.  Developing cheap business cards does not mean that they need to be plain looking.

We at the National Center of Law recently decided to take on a new challenge.  We wanted to cut costs for our non-profit organization and started looking around the office for things that we could potentially do more efficiently.  We began with simple things such as forcing our printers to print on both sides of a page of paper which greatly reduced our office paper costs and carbon footprint.  We then noticed everyone in the office had a business card.  When looking at how much our vendor had been charging us for simple plain black and white business cards we were shocked.

We began doing a bit of research and realized that we could easily have our intern design and develop high quality business cards using free business card templates available on the Internet.   We obtained a free graphic editor called GIMP and loaded it up on our intern’s computer.  Within about an hour of learning the software and using various business card templates our intern had created a few high end designs for business cards that we could present to management.  Before we scheduled our meeting with the decision makers though, we still needed to do a bit more research to ensure we could cut some costs by using these newly developed designs.

We reviewed some articles on obtaining cheap business cards using our newly designed template files.  It turns out we found a bunch of online printing companies that would be able to use our own files to create business cards.  Getting quotes from these online vendors was simple and only took a matter of minutes.  We also learned our local brick and mortar office supply stores were able to print our custom business cards as well.  While they were a little more expensive compared to the online retailers we did have the convenience of a same day turn around time with them.  We also learned that if our company wanted to invest in the right equipment, we could really save some money in the long term by printing our own business cards.  We would need to invest in a high end printer and some good card stock paper though.

We took our findings to management and reviewed all of the options on how we could reduce costs by creating cheap business cards that were of higher quality than our current black and white ones.  We broke down the costs of online retailers, brick and mortar stores, and printing our own cards.  We also discussed the pros and cons of each option.  As we are in the law profession and not the business of printing business cards, management did not want to invest our time and resources into purchasing the equipment to print our own cards.  They did however like the idea of using online retailers who could print high end business cards at a much lower cost than our current supplier.  We reviewed the various designs our intern had created and selected one that would be used for the organization as a whole.

I’m proud to say that by researching how to create cheap business cards that are definitely more noticeable than our previous plain looking ones has helped us generate more business and reduce costs.  Our business cards now have various colors and have content on both the front and back of the card.  The information we provide on the back has generated us a lot more leads since we switched from our original business card which just had a person’s name, title, and contact information printed in black on a white business card.  Take a look at the video below to see how a high quality business card will stand out from all of the plain white card stock ones that most people use on a day to day basis.